LISNR Retail Payments Whitepaper

Why Merchants Should Own the Payment Micro-Moment?

Leading retailers and merchants are placing necessary emphasis on the customer experience from first contact to final purchase. Yet retailers could be missing small moments that have a big impact on the overall customer journey—“micro-moments” that bridge the gap between the online and in-store experience. 

To take advantage of these micro-moments, retailers must turn to the mobile device to unify the customer experience across multiple touchpoints. 

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