Drive Seamless Shopping Journeys and Boost Customer Engagement with Ultrasonic Proximity
Connect every stage of your customer journey through one communication channel — sound.
LISNR’s ultrasonic SDK, Radius, is transforming how merchants identify, engage, and sell to customers before, during, and after checkout. Combined with LISNR’s Quest loyalty platform, retailers can create gamified, personalized experiences that increase sales and long-term loyalty.
LISNR Radius + Quest: All-in-One Proximity Engagement Solution
The leading ultrasonic solution for in-store and omnichannel engagement.
LISNR’s Radius product establishes a direct communication channel between consumer devices and your in-store speakers. By detecting proximity to personal devices, merchants can enable frictionless presence detection, personalized promotions, and mobile checkout. LISNR expands the experience with a loyalty management portal, Quest. By adding loyalty, retail stores can create gamified experiences, rewards, and offers directly into the retailer’s ecosystem.
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Macro Use Cases: How Retail Companies Use Ultrasonic Technology
Streamline the entire customer journey and lead in innovating in-store and out-of-home shopping experiences.
Proximity Verification
Identify and greet customers as they enter your store to trigger tailored experiences.
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Greet customers with targeted offers
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Reduce wait times at service counters
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Streamline online pickups
With LISNR, retailers can check in customers at entry creating a personalized shopping experience. Trigger loyalty perks, alert staff for VIP service, and capture dwell time analytics, all helping to increase transaction size and improve customer experience.
Authentication
Securely confirm the presence of a shopper or associate. Customers can complete “buy online pickup in store” (BOPIS) transactions, locker-pickup, and in-store returns without relying on staff.
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Prevent fraud at pickup counters
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Enable loyal-only access areas
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Verify device presence without network
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Streamline Back-of-House Operations
With ultrasonic authentication, retailers can protect high-value transactions and enable staff-only workflows without relying on barcodes, QR codes, or connectivity.
Mobile Checkout
Consumers can add promotions to their account while shopping, at-checkout all coupons will automatically be added to their cart.
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Expedite checkout lines
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Streamline coupons though one customer record
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Provide consistent experiences across store formats
Ensure secure, real-time payment validation, while updating loyalty balances and rewards instantly, even mid-aisle.
Proximity Marketing
Deliver context-aware promotions and gamified rewards based on location (at entry, in aisle, in specific departments).
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Boost engagement during dwell time
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Trigger high-converting offers in specific aisles
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Create scavenger hunt or challenge-based loyalty campaigns
Ultrasound makes it possible to run interactive campaigns in-store without beacons, NFC, or specialized hardware — just speakers and mics.
Loyalty
Quest creates a unified customer profile so retailers know what consumers like and don’t like. With this capability, retailers are able to identify consumers in-store and serve them high-converting promotions.
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Incentivize the most impactful consumer actions
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Unified customer profile to connect online and offline personas
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Gamify the in-store experience with proximity identification
LISNR reimagines how and where stores loyalty programs interact with consumers across their journey. Consumers can earn loyalty points across any digital touchpoint in their journey. Stores can capitalize off loyal consumers by incentivizing anything.
Offline Transactions
Process engagement and purchases with limited connectivity (data sync needed once every 24 hours).
Increased Revenue
Authenticate customers while delivering offers, receipts, or post-purchase actions.
Gamified Incentives
With Quest, reward customers for engaging, visiting certain departments, or making repeat purchases.
Up-to-Date Analytics
Access broadcast and detection tables to improve operations and campaigns.
Secure Transactions
Only intended devices receive exclusive promotions or payment data.
Consumers Proximity
Track in-store movement to understand dwell tim, and deliver timely promotions.
Benefits for Retail Leaders
What else can you do once proximity is established?
Create a smarter, more responsive consumer journey that meets the evolving needs of consumers, addressing everyday operational needs and customer expectations from loyalty and advertising to security and fraud prevention.
Comparing Ultrasonic to Alternative Modalities for Retail
When it comes to retail technologies, ultrasonic technology stands out as a versatile and reliable solution for ecosystem leaders. LISNR stands out compared to other modalities, most notably with its versatility – with one solution, industry leaders can provide presence detection across the consumer journey without specialized hardware. In a head-to-head of retail tech, ultrasonic technology surpasses traditional modalities like Bluetooth (BLE), RFID, and NFC in terms of precision, interoperability, reliability, accessibility, and battery consumption.
01.
Ultrasonic vs Bluetooth (BLE)
Ultrasonic technology offers several advantages over Bluetooth (BLE), including the ability to work without internet connectivity and compatibility with a wide range of smartphones and devices.
BLE bleeds through walls and aisles, making it nearly impossible to narrow down the presence of a customer. Without the ability to bleed through walls, Radius uses the properties of sound to its advantage to connect in-store PA speakers directly to consumer devices.
02.
Ultrasonic vs NFC
Ultrasonic technology outperforms NFC in several key aspects in the realm of contactless communication. Unlike NFC, which relies on hardware-specific devices and is not globally available on all mobile devices, ultrasonic tech is accessible on any handheld device with a microphone and speaker.
Ultrasonic stands above the competition by offering long-distance communication as well, the range limits of NFC provide major challenges for identifying consumers in-aisle.
03.
Ultrasonic vs QR Codes
Ultrasonic technology offers a more versatile, secure alternative to QR codes, which have long been used for consumer-driven action items in-store. QR codes rely on visible identification methods that shoppers miss in-aisle. Additionally, QR codes require cameras and online connectivity for data retrieval.
Ultrasonic technology eliminates the need for visible identification and internet access, enhancing efficiency and security in transit technology.
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