We’ve seen this scene before, someone jumps into our limo, private car, or rideshare only to realize that it wasn’t for them after they’ve taken off. Worse, we get billed for the wrong ride or have to go through the irritating process of some mucky, poorly thought out two factor authentication process that delivers a long code we have to type in while managing seat belts and backseat madness. There are a whole slew of issues that can all be avoided with use of the right technology at the right time. Let’s not even think about the capital expenditure and maintenance and connectivity issues surrounding Bluetooth beacons.
Let’s face it, the smartphone revolution and subsequently the massive growth of the ride sharing industry has forever changed the taxi and limo business. Further, millennials are driving for and being driven by the ridesharing and taxi industry, and they are a finicky bunch. With all of these changes, customer expectations for a frictionless, fast, on-demand experience are at an all time high.
Currently, many riders receive a code that they have to plug into their app to make sure they are appropriately billed. Insuring someone enters the right cab is still relegated to a conversation, which may or may not happen, depending on how harried the driver or passenger are. This ends up in wasted time, missed rides, and, at worst, billing nightmares for both driver and passenger. In all of these steps we lose sight of the fact that there should be a seamless exchange of data and authentication between the rider and driver, all happening in a way that lets someone get buckled up and on their way in seconds. It can all happen using the smartphones that are already in everyone’s possession, and without the need for any new hardware.
Ultrasonic data transmission, or the passing of data over inaudible tones, is an incredibly effective way to enable this. Once a rider enters a vehicle, a unique token can be passed inaudibly between rider and driver that, by utilizing standard smartphone biometrics, allows the transaction and parties involved to verify each other. The beauty of this system is that it doesn’t require the use of NFC, Bluetooth, or even wifi. All that’s required is a standard speaker and microphone. As a software solution, LISNR can be built into a company’s existing app and utilize a smartphone’s biometrics as a means of verification.
Bringing a current technology into the taxi and limo sector to improve customer experience is just smart. To learn more about LISNR and its Ultrasonic Data Transmission Platform, please contact us today.