Todd Uterstaedt, host of the From Founder to CEO podcasts, recently welcomed LISNR’s CEO and founder, Rodney Williams, to his studio.

Rodney shared how LISNR’s technology was changing how we communicate, as well as his “secret sauce” as a leader and what other CEOs can learn from his journey so far.

Check out these highlights from the interview.

Favorite Leadership Quote That’s Guiding Your Mindset (2:44)

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

–Maya Angelou

What’s LISNR’s Powerful Promise of Value? (4:24)

“Today, when you’re transmitting data from one device to another, you have limited resources. But they all require a Bluetooth chip or a WiFi enabler—and these can be expensive components. Imagine if you can transmit data between one device to another by just using sound. That’s where we’re headed. Our goal is be right next to the Bluetooth button. We want to make LISNR technology a standard to connect devices.”

How Did You Come Up with the Idea of Using the Audio Spectrum to Connect Devices? (6:29)

“I started taking on the challenge of how we were going to market to consumers in 5 years. Everything was going to be customized, tailored to the consumer. And maybe one day the world would react to consumer versus the consumer reacting to the world. … To make that possible, you have to start with creating connectors that live everywhere where there is a piece of advertising. I kept getting stuck on sound. Sound has the potential to be in every commercial, every TV show, every retailer. Everywhere we need the world to respond, a piece of sound is present.”

What’s Your Secret Sauce as a Leader? (11:04)

“I know the vision. I know where we’re going. I know the ultimate goal. … It’s very hard to hire someone to lead a vision. It happens, but it’s very hard to do so. I try to focus being great at the things I’m good at, and then I try to inspire and hire other leaders to be exceptional at the things I’m bad at.”

What’s Your Favorite CEO Question that Gets Powerful Results from Your Growing Team? (23:15)

“Do you want to be a start-up, or do you want to be the world’s most innovative company?”

What’s Exciting You Right Now in 2016? (25:20)

“I’m starting to see if I was building a puzzle, prior to this I always had a lot of missing pieces, and couldn’t always see the vision. The vision was just in my head. But the puzzle is starting to look more like what’s in my head, and I’m really liking the ability to look at the puzzle.”

Listen to Rocking the Techcomm World with Profitable Sounds You Can’t Hear in its entirety or download the podcast.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

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