We have big news! Last week, SXSW named LISNR as a finalist for the SXSW Music & Audio Innovation Award.

The award honors innovation that changes and improves the way people enjoy music. LISNR was nominated specifically for our work with the Budweiser Made in America Music Festival. (Read more about the project or watch our short video below.)

The Made in America Festival app, powered by LISNR, provided real-time information, proximity-based marketing messages and context-driven promotional offers to fans despite the limited connectivity that is common at large festivals.

LISNR was launched at SXSW, and the music industry has always been part of our lifeblood. We’re thrilled to be a finalist for the award, and we have high hopes of taking it home come March.

The idea for LISNR was forged on StartupBus 2012, a pitch competition where entrepreneurs develop a business idea on the drive to SXSW and pitch it upon arrival. Since then, LISNR has grown exponentially, winning a Cannes Lion for Mobile Innovation, being named to the CNBC Disruptor 50, and raising $10 million in Series B funding led by Intel Capital. We’re proud to work with clients like AEG, Visa, and Budweiser.

LISNR is the world’s first and only data-over-audio solution. It creates high frequency, inaudible Smart Tones that can be played by any speaker and picked up by any microphone. This effectively turns any speaker — be it a stadium PA system or the TV in your living room — into a beacon that can trigger second-screen experiences on any device. Unlike Bluetooth, iBeacons, or NFC, LISNR is not dependent on hardware or connectivity, meaning that wherever sound can be played, connections can be made.

The awards ceremony will be held March 15. Other finalists for the award include DELQAPulse SoloTrackd, and the Here Active Listening System. We’re excited to join them in Austin next month.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

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