Traveling these days can be rife with inconvenience and hassle for consumers. From getting through airport check-in lines, to travel delays, travel is far from glamorous most days. Innovative technologies promise to turn back the clock for transportation, providing consumers streamlined check-ins and payment options. One technology that’s making an impact is ultrasonic data transmission, which is making the transport experience increasingly frictionless. Let’s examine the ways in which travel companies can use technology to improve travel experiences for consumers. With the industry worth upwards of $1,172 billion dollars annually in the US, the opportunity is clear.
There are three key areas where inaudible ultrasonic tones can help create a more seamless experience for consumers, and thereby drive greater efficiencies for travel organizations and companies:
- Rider Identification: in the rideshare space, the importance of authenticating riders and drivers is paramount, and needs to take place efficiently to allow passengers to be quickly matched to drivers to allow their journeys to begin. As we’ve previously written about, new concerns with security underscore the importance of passenger to driver matching, and ultrasonic technology can go a long way to streamline curbside confusion and ensure correct matching. Through ultrasonic data transmission, the passenger’s phone broadcasts an inaudible tone that is picked up through the driver’s mobile phone, and the match is made on the spot. LISNR’s recently announced partnership with RideYellow is the first of its kind bringing this capability to life.
- Check-ins & Ticketing: access control at airports and other mass transit venues is plagued by inefficiencies and factors that frequently slow down the process, such as passengers locating their travel tickets or personal ID. Cutting down on the queues and streamlining the check-in process will go a long way to helping smooth out the customer journey. Passengers can be authenticated via ultrasonic inaudible tones that are broadcast from their device upon arrival at check-in. Mobile travel tickets can be recalled easily on mobile devices without the need to connect to transit wifi systems, which can be unreliable.
- Payments: paying for travel tickets at mass transit venues can be cumbersome, with ticketing kiosks frequently understaffed, and consumers having to figure out how and where to pay for services. With inaudible data transmission, payment information can pass from a passenger to the payment terminal effortlessly, requiring little to no staffing, and using a mobile device that transmits payment details safely. The use of inaudible tones to power payment terminals is in full effect, starting with the deployment of LISNR tones to Equinox payment terminals. The same goes for peer-to-peer and rideshare options, where inaudible tones can assist in making quicker and more secure connections between passengers and mobile payment options in-car, as in LISNR’s recent partnership with RideYellow.
As we’ve seen, ultrasonic technology has the potential to significantly streamline check-ins and payment operations surrounding transportation, helping companies to exponentially improve consumers’ travel experiences. To find out how LISNR can help power authentication and payments for your travel business, please contact us.