The year 2023 has brought many changes to the food service industry. From post-COVID inflation to restaurant digitization, quick service restaurant (QSR) trends have dramatically altered how restaurants operate today.
The global QSR market size is projected to grow from $846 billion in 2023 to $1.778 Trillion by 2030. As the food service industry continues to evolve at such a rapid pace, QSR chains are quickly turning to advanced technology and digitization to increase efficiency, profitability, and customer satisfaction.
QSR leaders continue to be leaps and bounds ahead of the competition in providing ordering and checkout experiences that cater to the mobile-first nature of their customers. LISNR Radius offers a game-changing technology that helps to ensure QSR leaders stay on top by utilizing data-over-sound to transform the customer experience from start to finish.
Let’s dive into how LISNR Radius is reshaping the QSR industry, reducing wait times, enhancing personalization, increasing security, and driving in-store purchases.
What Is LISNR Radius?
Radius SDK enables proximity verification and contactless transactions, including offline data transmission for payments and financial service providers, merchants, mobility companies, and other proximity applications worldwide. Acting as a secure local proxy for data transmission, our nearly ultrasonic data-over-sound technology is removing the need for QSR chains to use complex, expensive, and power-consuming wireless technologies such as OTP, QR Codes, and cameras.
Let’s explore five key ways Radius is reshaping the quick-service restaurant industry and streamlining operations.
1. Reduced Friction and Abandonment
The QSR industry has often faced the challenge of long wait times, which can lead to unwanted customer abandonment. LISNR Radius comes to the rescue by offering a contactless and frictionless method for secure check-ins. By utilizing mobile apps, QSRs can garner more sales in less space. Consumers can enter a restaurant and place their orders without the hassle of waiting in long lines. By reducing friction and abandonment, QSRs can ensure that customers stay engaged and complete their orders, ultimately boosting sales.
2. Personalized Ordering Experience
One size does not fit all, and the QSR industry knows this better than most. With the help of LISNR Radius, personalization reaches a new level. Our technology enables seamless authentication, allowing QSR chains to recognize customers as they approach the drive-thru or enter the restaurant. This recognition leads to a tailored and unique ordering experience from customized menu suggestions to personalized promotions. Customers feel valued and understood, increasing their satisfaction and digital loyalty.
3. Bi-Directional Verification to Combat Fraud
Security is a top concern in the QSR industry. LISNR Radius introduces bi-directional verification to enhance fraud prevention. This technology ensures that the customer using the application is the legitimate user. By authenticating payment and other types of transactions through data-over-sound, QSRs can minimize the risk of fraudulent activities, creating a safer environment for consumers.
4. Driving In-Store Purchases
One of the primary goals of the QSR industry is to drive in-store purchases. With Radius, quick-service restaurants have the power to engage customers in real-time. In-store speakers send proximity-based advertisements, coupons, and loyalty offers directly to customers’ devices. This creates opportunities for additional purchases and upselling, leading to increased cart sizes and a boost in revenue. In-store experiences become more interactive and engaging, making customers more likely to return for future orders.
5. Shortened Wait Times and Food Order Lines
Long wait times and congested food order lines are common challenges in the QSR industry. Radius effectively addresses these issues by streamlining the ordering process. Customers can complete their orders quickly and efficiently, reducing touchpoints and wait times. With LISNR Radius, QSRs can offer in-app payments, digital receipts, and order authentication, providing a seamless and efficient experience for both customers and staff.
LISNR is at the forefront of transforming the QSR industry, offering customers a secure, efficient, and personalized experience that keeps them coming back for more. As the QSR industry continues to evolve, Radius SDK leads the way, offering a taste of the digital future in fast food. Contact Us today to unify the customer experience across multiple touchpoints.