Sports teams, artists and brands are looking for fresh ways to up-level fan experiences. Enabled by cutting-edge technology, they are giving fans opportunities to get up close and personal with favorite teams or artists in completely unexpected ways.
These fan experiences are hyper-relevant, synchronized to one-tenth of a second and most importantly, leave meaningful impressions.
Here are ideas for sports teams and artists looking to offer amazing fan experiences.
Imagine being able to send guests in a precise event location content relevant only to them. For example, fans seated in the upper-decks at a baseball game could receive instant video replays on their mobile device following a close call at home plate. Talk about bringing the right content, at the right moment, to fans.
LISNR partnered with Budweiser for its “Made in America” festival to bring fans closer to performers. Using existing speaker infrastructure, several zones were programmed throughout the venue. Based on a fan’s proximity, LISNR technology determined what content to send. When fans passed by a stage, they’d be notified if their “must-see” band’s performance had moved to a different stage. Or when guests neared the exit, they’d receive ride reminders from Uber.
Be part of the show
What better way to bring fans closer together with artists than making them part of a live performance? In association with Sony Xperia, Swedish House Mafia partnered with LISNR during their One Last Tour. During a special concert moment, fans were prompted to hold their mobile devices up and become a part of the show as Swedish House Mafia’s state-of-the-art visuals came to life across fans’ devices in the crowd. No Internet connection or special technology needed — everything happened straight from the band’s app, which attendees had already downloaded. This brought the band together with fans for a totally unique and share-worthy experience.
Go behind the scenes
Everyone wants to feel like a VIP during sport or entertainment events. With advancements in second screen technology, teams and artists can virtually take attendees backstage by sharing sneak peeks. You can broadcast a coach’s pep talk before the team takes the field or offer an inside look of the artist’s green room. And, you can do this for thousands of fans instead of just a privileged few.
Tap into the power of competition
Make fans feel like they’re influencing what happens at an event by giving them a poll to participate in. Fans can use their mobile device to vote on the top play of the game before the final quarter is over. Or festivalgoers can use their mobile devices to trigger a band to come back on stage for the encore and vote on what songs should be in the final set.
With new technologies like LISNR that send data over audio, there are more amazing opportunities than ever to create “surprise and delight” experiences for fans.
Follow @LISNR for even more fresh ideas for creating amazing fan experiences.
LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information. LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device. We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.
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