Product Demos
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Drive-Thru Experience
Radius enables contactless identification at range, which is perfect for drive-thru environments. Instead of yelling a name and rewards number and risking language barriers or communication issues, customers are able to send their identification through ultrasound. In this demo, McDonalds was able to identify the customer using Radius and welcome them by name. You can hear the employee say “alright Jacob” despite Jacob never audibly sharing his name. Once his order was complete, Jacob’s loyalty points were automatically updated.
Drive-thru businesses can expand upon this use case and fully take orders via app and ultrasound as opposed to yelling through headsets. If the customer had placed an order online or wanted to pay via card-on-file in the app, they would be able to complete this contactless transaction with Radius as well.
For QSR companies looking to replicate this flow, the McDonald’s consumer app had the Radius SDK embedded in it. When the customer drove up to place their order, they broadcast a Zone66 tone with their customer identification number (about 10 bytes). The McDonald’s Dive-Thru Kiosk, with the Radius SDK embedded, received this payload with the built-in microphone.
With the payload, McDonald’s backend retrieved the customer name from the identification number and presented it on screen. With the customer identified a network connection is able to facilitate the card-on-file transaction.
Second Screen Interaction
Radius tones transmit data at frequencies higher than human hearing, meaning our tones can be embedded into a live audio stream without disrupting the listener. In this example, we added a tone to an advertisement and played it from a TV using the TV’s standard speakers. Once the main programming ended and the ad played, the application (with Radius integrated) on the viewer’s mobile phone used the device’s microphone to receive the tone and demodulate it to trigger an action.
This type of interactive TV experience was demoed with MythBusters on the Science Channel and can be replicated for radio, TV, online streaming, and more. With a speaker broadcasting unique data and the consumer’s application open with microphone permissions, companies can finally engage on the second screen. Advertisers can better understand marketing attribution across additional media and even reward viewers in real time.
Proximity Engagement In-Transit
Similar to the interactive ad experience, Radius can be broadcast to consumers while they are in-transit. Companies can leverage existing vehicle speakers to broadcast promotional tones or data to understand which riders are present. Transit passengers are a captive audience and Radius makes it easier to engage with them in real-time.
This demo shows a promotion being broadcast at a busy transit station. The app (using the standard microphone on the phone) picks up the in-aubile tone and grants the user with a targeted coupon.
Grocery Store In-Aisle
Radius can be used in-store to drive engagement and gamify the in-store experience. In this demo, Radius tones were broadcasted on speakers throughout separate areas of an office (representing different areas of a retail or grocery store). As the consumer walks though the different zones, their device is able to receive the relevant promotions and by determining exactly which zone the customer was in.
Once a merchant is able to identify the consumer and their in-store location, they can drive personalized deals, help in wayfinding, and deliver a better overall shopping experience.
Passing Secure Credentials
Radius enables the passing of secure credentials between two intended devices (often a private device and a shared/public device). In the first video, the Jaguar entertainment center broadcasts its WiFi credentials that are heard and understood by the driver’s phone to pair with the car’s WiFi hotspot. The second video shows a hospitality use case where a user can seamlessly login to a personal profile on a shared/public device.
This process can be replicated with a personal device sending information to a shared device to enable experiences such as driver identification, seamless logins for classroom smart screens, and clock-in/clock-out for employees.
Credentials can be passed securely using Radius. With built-in tone protection protocols such as AES-256 Encryption and ToneLock, payload information can be kept to intended devices.
Physical Context for AI
Radius can be used in-store to provide physical environment context to an AI, for example, a shopping assistant. This includes but is not limited to receiving the shopper’s aisle level location, promotions and coupons, retail media ads, kiosk controls, and facilitating payments and reward redemption. The Radius SDK lives at the app level so it can demodulate tones and pass data to the AI without making a round-trip to a server.