JAGUAR LAND ROVER AND LISNR TO CO-CREATE THE FUTURE OF CAR CONNECTIVITY
(CINCINNATI, OHIO) May 30, 2017 — LISNR, the world’s most advanced ultrasonic protocol and an emerging leader in the Internet of Sound, announces their relationship with Jaguar Land Rover Tech Incubator.
As part of this partnership, LISNR is working towards being integrated into Jaguar Land Rover’s vehicle ecosystem to provide automobiles and drivers with new functionality. LISNR’s technology aims to provide Jaguar Land Rover with the tools to surpass their current technical boundaries and create a more dynamic user experience across every vehicle model. This collaboration allows LISNR to explore and research greater means of in-car connectivity, to reach even more ambitious heights, outside of Jaguar Land Rover needs. Both companies are aligned and striving to bring a fully validated solution to the entire automotive industry.
LISNR will leverage the existing hardware and infrastructure, easily enabling broadcasting & receiving Smart Tones capabilities. The partnership with Jaguar Land Rover will position and allow LISNR to solve industry pain points around communication between users and their cars, and devices in close proximity.
In addition, LISNR aims to challenge and disrupt the traditional automotive business model to include a much broader set of industries including IT, retail, financial services, media, and consumer electronics, disrupting traditional ideas across the board.
“LISNR is looking forward to working with Jaguar Land Rover to enhance car connectivity and the in car experience. How the car owner communicates with the car is as important as how the car communicates with the owner and the devices near the car. We are currently exploring the ability to identify devices connecting people to the car, determine where they are in or near the car, and personalize the experience based on the individual passenger’s preferences. One example of how we’re working to enhance in car communication is by using our technology to identify everyone in the vehicle as well as if they are a driver or passenger using their mobile devices. Based on this information, LISNR will personalize the car’s settings to suit each user in the vehicle. As we make progress with our partnership, Jaguar Land Rover will bring us closer to validating even more solutions,” says Eric Allen, President of LISNR.
Known for their commitment to building a sustainable future, Jaguar Land Rover is continuing to push engineering and design further than ever before at their Tech Incubator. Now in the second year of their program, they seek to further innovations of the connected car and advance the entire automotive industry by relying on a powerful combination of modern aesthetics and ground breaking technology. As the automotive industry continues to face connectivity challenges and concerns, this partnership is specifically designed to propel technology while defining the very future of automotive connectivity.
Danielle Alexander, General Manager of the Jaguar Land Rover Tech Incubator says, “We are looking for and investing in technologies that simplify in-car connectivity and bring cars, devices and their users closer together. LISNR is one of the most compelling technologies we’ve seen in this space, and we believe working with them will bring us closer to our goals of complete car and device connectivity.”
Primed and ready for in-vehicle testing and a commercial launch, LISNR has already received numerous awards and recognition such as Automobility LA Top 10 Automotive Start-up, North American International Automotive Show Top Automotive Start-up and most recently Mobility Pioneers Best Connected Car Technology
Founded in 2012, LISNR is the creator of Smart Tones™, a new ultrasonic communication protocol for sending data over audio. LISNR transmits customizable packets of data every second and can be configured into dash displays and embedded in-vehicle operating systems to be used for wireless and in-vehicle data communication, analytics, and content management. We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication) For more information, visit http://www.lisnr.com.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.
The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.late]