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LISNR, Sidearm Sports to Bring Location-Based Mobile Messaging to College Sports Fans


CINCINNATI, Ohio and SYRACUSE, N.Y. – College sports fans will love their mobile devices even more with the launch of the most technologically advanced mobile apps in the collegiate sports market, which will be powered by SIDEARM Sports, the industry-leader of digital technology for over 900 college athletic websites.

With a state-of-the-art native app user interface, and a focus on an immersive game day experience, SIDEARM Sports announced a new multi-year partnership with cutting-edge technology provider LISNR which will bring location based mobile messaging over audio to college sports fans.

“What LISNR does is a game-changer for collegiate sports fans, and we’re building this technology into the school apps we are launching for a fan’s favorite university team or alma mater,” said Jeff Rubin, president and CEO for SIDEARM Sports – a Learfield company which will host nearly 150 Division I university athletic sites this 2016-17 season, including 30 schools in the Power Five conferences.

LISNR brings unparalleled engagement to each individual fan on game day without the cost and burden of hardware based beacons. Teams can immediately push relevant content to smart devices through high frequency, inaudible Smart Tones™ that can be played by any speaker and picked up by any enabled device. Using LISNR, teams can create synchronized in-stadium celebrations, deliver exclusive promotions in-store and bring broadcast viewers into the stadium experience. Professional teams using LISNR include the Cleveland Cavaliers, Indianapolis Colts and Buffalo Bills.

“We’re excited to enter the collegiate sports marketplace and demonstrate how these fans are really going to love this technology,” said Rodney Williams, Founder and CEO at LISNR. “Partnering with a leading provider like SIDEARM Sports makes sense as we broaden our reach with passionate college sports fans all over the country. We know what we have will cater to their game day experience as our Smart Tones will open up some incredible opportunities for in-venue mobile engagement.”

Rubin added, “Without the use of beacon hardware, proximity-based messages can be sent inside the school apps that we build – creating real-time engagement with fans, while simultaneously leveraging our school’s corporate partners through this instantaneous way to receive data over audio.”

“This partnership will allow marketers and the schools to deliver customized messages in-venue in real time, while aimed at optimizing the collegiate sports fan experience,” said Scott Carlis, Learfield’s senior vice president, digital media. “With the LISNR partnership, mobile messaging is woven into the larger brand and fan experiences, creating both interactive and relevant messaging – making it a win-win program for the fans, the schools, and brands.”

Pac 12 Networks, Alabama, Iowa, Mississippi State, SMU and Texas Tech are among many of the university relationships SIDEARM added to its portfolio in recent months. The company’s mobile friendly publishing platforms offer maximum flexibility and deliver an innovative set of tools, including HD streaming, fan database aggregation, social platform integration, snapshot graphics and data visualization, all designed to create the most customized and engaging fan experience for each university.

SIDEARM Sports, acquired by collegiate marketer Learfield in June 2014, is the nation’s leading digital provider serving more than 900 partners. Based in Syracuse, N.Y., SIDEARM Sports was founded in 1998 by Jeff Rubin, who continues to lead the business. Clients applaud SIDEARM for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence. As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. To learn more about the company’s capabilities and its complete collegiate portfolio, visit

Founded in 2012, LISNR is the creator of Smart Tones™, a new communication protocol for sending data over audio. LISNR transmits customizable packets of data every second, enabling proximity data transmission, second-screen functionality, authentication and device-to-device connectivity on any LISNR-enabled device. For more information, visit