CINCINNATI — LISNR, the world’s most advanced ultrasonic data-over-audio solution, and an emerging leader in the Internet of Sound, has been named to CNBC’s Disruptor 50 for a second straight year. The fourth annual Disruptor 50 list features private companies in 15 industries, from aerospace to financial services to cybersecurity to retail, whose innovations are disrupting and revolutionizing the business landscape.
“The world is becoming a place where people need to be connected to the world around them and vice versa.” said Rodney Williams, LISNR CEO and Founder. “Our long-term goal is to harness the original medium for a message to be delivered — through sound — and bring it to the digital age.”
LISNR Smart Tones™ are inaudible ultrasonic frequencies that, when played from any audio speaker, can transmit data to any LISNR-enabled device. LISNR uses this technology to connect devices, drive consumer engagement in venues and broadcast. With its latest advancement, LISNR can now power contactless payments, authentication and peer-to-peer device communication.
LISNR has been compared to Bluetooth or NFC, but unlike these protocols, LISNR is not limited by significant hardware requirements. Additionally, LISNR Smart Tones can encode and decode locally via the device or application eliminating the need for any other connectivity.
“This Disruptor list continues to showcase the power of using sound to connect devices in more ways and places than ever before. Last year, we were aiming for Bluetooth using LISNR as connected signal. Today, we’ve made LISNR devices talk back, revolutionizing authentication and device to device connectivity. We’re going to challenge the world to think differently about the Internet of Sound as more than a signal – but as a network. As the needs for connectivity continue to grow, LISNR is positioned to be an integral component of commoditizing data connectivity everywhere,” says Eric Allen, President.
LISNR technology advancements have been a direct result of key strategic hires most notably in Eric Allen, LISNR’s President and product leader, as well as the addition of strategic partners, including Intel & Cisco.
LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. LISNR uses inaudible sound waves called SmartTones™, to transmit data. These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device to device connectivity on any LISNR enabled device. We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication).
As an integrated software partner, LISNR can power devices to connect with the world around better than ever before. LISNR has pioneered high-frequency data transmission and garnered some of the world’s most notable partners, clients, investors and awards. You can follow them on Twitter (@LISNR). For more information, visit www.lisnr.com.