LISNR^® & Arden Labs Unite to Transform How Merchants Connect with Their Customers

CINCINNATI, January 7, 2025—Imagine how powerful personalized consumer experiences can be when a brand understands what you’re buying and why it matters to you. LISNR® is taking steps to make those micro-moments more frequent and meaningful.

Today, LISNR®, the global leader in ultrasonic data transmission technology, has announced its acquisition of Arden Labs (“Arden”), a gamified consumer engagement platform trusted by leading restaurants and retailers. Together, LISNR® and Arden are redefining how businesses understand their customers—what they buy and why it matters.

“This partnership goes beyond integrating technology,” said Eric Allen, CEO of LISNR®. “Together with Arden, we’re creating a future where businesses and their consumers interact in meaningful ways, building authentic connections that drive lasting value.”

Unlocking Consumers’ Most Important Micro-moments

Loyalty marketing has often felt one-sided—brands speaking at customers rather than with them.

LISNR® and Arden are shifting that dynamic by helping businesses uncover deeper insights into consumers’ preferences, habits, and moments of decision.

Arden’s platform turns everyday interactions into opportunities to build trust, whether through tokenized rewards, personalized offers, or proximity-based campaigns that resonate in the moment. Paired with LISNR’s ultrasonic technology, these tools allow businesses to create real-time, seamless experiences without extra hardware or barriers.

“Think of a micro-moment as the perfect opening line at a party,” said Coert Voorhees, CEO and Co-founder of Arden. “It’s about sparking a genuine connection. With LISNR’s technology, we’re helping businesses engage in ways that feel personal and meaningful.”

Bringing Humanity Back to Data

At its core, this acquisition empowers businesses to make smarter decisions rooted in a deeper understanding of their customers. 

LISNR® and Arden provide insights into loyalty trends, offline purchases, and preferences, helping businesses create tailored experiences that build trust and loyalty.

By linking this wealth of information with powerful tools for gamification and rewards, LISNR® and Arden aren’t just helping businesses sell more—they’re helping them forge relationships that last. Whether it’s a personalized offer sent at just the right time or a loyalty reward that feels earned and appreciated, these solutions bridge the gap between data and real human connection.

“This collaboration represents a shared vision to make marketing feel less like a monologue and more like a dialogue,” added Allen. “Together, we’re equipping businesses to create meaningful connections by focusing on the moments that matter most.”