HERCS, a smart-fitness data company based in New York City, has inked a partnership with LISNR, the global leader in proximity verification, to enable contactless ultrasonic authentication as it expands its reach into the smart-fitness ecosystem.
The collaboration between HERCS and LISNR is LISNR’s first major partnership within the IoT space. The relationship between LISNR’s ultrasonic identification capabilities and HERCS’ mobile app and tablet will enable fitness centers and gym goers to identify themselves, provide workout instructions, and deliver unique content in a frictionless manner.
As a result of COVID-19, gyms across the globe were forced to shut down, causing in-home equipment to soar in value. However, as gyms reopen and make a fast recovery, fitness app technology is here to stay as a way to connect users and their gym routines. While connecting equipment to its respective user in a digital way, adopting IoT in the fitness space will enable gym owners with accurate data sets on its machinery and end customers.
“We’re honored to collaborate with LISNR for our smart-gym interactions between end-user apps and HERCS enabled gyms. One of smart gyms’ cores relies on a cutting-edge communication protocol, and LISNR’s ultrasonic technology is able to provide us with that. Compared to other wireless communication technologies such as Bluetooth, Wi-Fi, NFC, and RFID, LISNR guarantees us smoother and more seamless smart-gym experiences for our pre-installed smart sensors and OS when upgrading traditional gyms to smart ones. Through our partnership with LISNR, the gym-goer identification process becomes much easier when responding, connecting, and reconnecting to HERCS end-users. This ongoing collaboration is of great help to tech startups like HERCS towards fundraising and business development. We believe that our next milestone, cultivating and harvesting our first 100+ HERCS user champions, is just around the corner with the easier, smoother, and more user-friendly ultrasound products by LISNR.” – Marvin Li, Co-Founder & CEO, HERCS
As IoT in the fitness industry continues to grow, both sides will continue to provide and enable the space with a frictionless experience, making it simpler to connect and reward users in the fitness industry.
“The IoT in the fitness space is an exciting market for us to join and HERCS is a great partner for us to launch with us. The HERCS team communicated that LISNR’s ability to outperform current modalities, such as biometrics and BLE, will enable its app users and gym owners to create a frictionless identification process. This is further evidence that sound is an excellent communication standard for proximity authentication. We are currently solving similar pain points in the retail, transit, and event spaces, further supported by our 29% month over-month transaction growth over the past two years. ” -Eric Allen, CEO, LISNR
HERCS, a leading smart gym initiator starting from NYC, aims to upgrade traditional gyms into the smart. The smart-gym-upgrading solution by HERCS is to enhance the traditional workout machines in gyms by smart sensors, mobile apps, and AI-algorithms, so that gym members can automatically record, track, and predict their fitness. Founded in 2021, HERCS has been creating a smart-fitness ecosystem based on the workout data platform to actively serve gym-goers, personal trainers, gyms, gym machines providers, and all others in the fitness industry. To learn more about HERCS as a game changer and its disruptive products, visit: https://www.gohercs.com/
LISNR’s proximity solutions ensure secure, seamless and contactless data transfer. Powered by a ubiquitous device & OS platform, LISNR’s non-captive near-field association provides proof-present authentication enabled through proximity tokens. From entry validation to payments and fulfillment, LISNR empowers merchant micro-moments across the customer journey. Headquartered in Cincinnati, LISNR is currently deployed in 8 countries via multiple global partners. LISNR powers transactions and connects the online to offline customer journey globally with the most advanced near Ultrasonic Data Platform. Founded in 2012, LISNR’s major investors include Visa, Intel, Jump Capital, Mercury Fund, R/GA, and Synchrony Financial. To learn more about the LISNR technology visit: www.lisnr.com or email firstname.lastname@example.org.