Proximity

Proximity EngagementBroadcast Second ScreenDigital SignageAudience Measurement & Analytics
  • Proximity Engagement

    Proximity Engagement

    Increase customer engagement and conversion using inaudible sound

    Core Features

    Each Smart Tone carries its own unique identifier allowing you to capture movement throughout any space.

    Bypass the network using our device-to-device communication feature — enabling offline data transfer. A variety of tone types can be generated, broadcasted, and decoded on any device with our SDK.

    Range is determined by volume (amplitude). Turn up the volume to increase your coverage area or lower it to create smaller more targeted zones.

    Since LISNR Smart Tones are above the human hearing level, you can add them into any existing content as a “silent” layer of audio to be broadcasted in any space.

    We provide the same value, plus more, as using Beacons or Wifi minus the hassles of implementation & hardware installation at a fraction of the cost.

    Advantages

    Increase relevancy of messaging by targeting users in very specific areas.

    Our Smart Tones™ can deliver content that is synchronized within 1/8 of a second. Create perfectly timed engagements that react to significant events with unprecedented precision for all users.

    Use Smart Tones to provide relevant information to help users navigate any space as well as drive foot traffic to optimal engagement areas.

    Track useful customer metrics and foot traffic in any desired proximity. Use these metrics to create high performing campaigns driving engagement, loyalty, and revenue.

    LISNR is incredibly reliable, showing high levels of connectivity regardless of environment, crowd, or additional noise. Sound is unique in that it can travel through a variety fabrics and materials extending it’s reach into even more environments.

    Implementation

    LISNR is the world’s most advanced proximity engagement solution that’s easy to integrate, customize, and deploy to suit a variety of needs.

    Combining geo-location features with LISNR listening/broadcasting capabilities, customers can push targeted engagements based on proximity. Enabling geo-location will create a boundary around a specific map location. This tells the device microphone to actively listen upon entering the geo-fence. This feature helps maintain user engagement during event-based activations.

    INDUSTRIES

    • Concert Venues
    • Hospitality
    • Retail Stores
    • Sporting Arenas
    • Outdoor Festivals/Fairs
    • Tradeshows
    • Conferences
    • Museums
    • Exhibits
    • Airports
    • Hospitals
  • Broadcast Second Screen

    Broadcast Second Screen

    Seamlessly merge broadcast with mobile

    Core Features

    All smart devices are built with a microphone, no matter the make or model. LISNR Smart Tones are detected by the device’s existing microphone without server calls or recording audio like other services.

    Each LISNR Tone is unique and so is each iteration of a single tone carrying customized information. This means you can use that data payload to carry timing or even transactional information.

    Manage timed activations with our Smart Listening feature. With Smart Listening, you can tell your app to only listen during specific times and dates. Smart Listening can also be extended to include geo-location triggers.

    LISNR can create and deliver more sophisticated user experiences and advertising opportunities than ACR or fingerprinting, while gathering helpful analytics during and between broadcasts.

    Advantages

    Keep up with viewer demands and deliver a more individualized experience across all devices. Unlike ACR, LISNR gives you the ability to send targeted impressions based on any number of market segments.

    Deliver a unified viewing experience that goes along with programing to increase engagement for any broadcasted content — content delivery can be synchronized within 1/8 of a second of any broadcasted media.

    Created content can be used in a variety of ways, leveraging the omnichannel experience, to keep viewers engaged — granting more coverage and exposure than ever thought possible.

    Identify all individuals engaging with a broadcast with no limitations. Improve the business value of information with deeper insights around viewership, which in turn improves marketing performance and production strategies.

    Within a device, each error can be represented as a separate tone. Use separate, unique tones to create specific next steps for the customer thus improving the customer experience while empowering the customer service and maintenance teams.

    Create second screen experiences that deeply integrate with what’s being displayed on the first screen. This in turn enhances discovery and participation during any viewing experience.

    LISNR can help scale in a reliable and easily repeatable way. Our technology can be easily integrated with any existing application or platform leveraging current hardware infrastructure.

    Implementation

    The next frontier in second screen engagement is data over audio.

    By layering Smart Tones™ over broadcast – live or pre-recorded, you can synchronize the second screen and transfer customizable data with ease. Using the existing audio hardware in television and radio, you can broadcast our Tones throughout any space.

    INDUSTRIES

    • Digital Media
    • Live Broadcast
    • Recorded Broadcast
    • Streaming Media
    • Radio
  • Digital Signage

    Digital Signage

    Match the right audience with the right message at the right place and time

    Core Features

    Smart Tones™ can turn the user’s device into a digital signage remote. The device can trigger specific content options on a digital signage screen based on the user’s liking. This increases relevancy and engagement.


    Every LISNR Smart Tone™ carries its own unique identifier, meaning you can intelligently target different areas with messaging. Additionally, this can be used to measure foot traffic in areas covered by a tone, without needing other services to make those distinctions.

    LISNR is a simple and powerful digital signage solution – playing through actual digital sign or additional speaker, advertisers can drastically increase audience size, engagement rates, and ROI.

    Taking user data and digital sign location into account, LISNR will help you deliver intelligent, customized messages when a users enters an environment.

    Advantages

    Boost engagement and create an interactive experience by extending your brand message to devices in range of the digital signage.


    Using LISNR, brands can leverage big data and target customers upon entering a venue, near a digital sign, or endcap display, this will in turn drives revenue, customer retention, and acquisition.

    Use Smart Tones to provide relevant information to help users navigate any space as well as drive foot traffic to optimal engagement areas.

    Smart Tones™ can help marketers gain more detailed customer insights and be used to track devices, and their users, when in range.

    Implementation

    LISNR provides the most scalable proximity digital signage solution that allows for high levels of campaign optimization.

    Enhance user engagement by layering Smart Tones on top of any existing digital signage content. When a user is within range of the Smart Tone being played from the signage, exclusive content will be activated on their device. This interaction can occur in reverse; a Smart Tone playing on a user’s device will activate specific content on the digital sign when it comes into range.

    INDUSTRIES

    • Concert Venues
    • Hospitality
    • Retail Stores
    • Sporting Arenas
    • Outdoor Festivals/Fairs
    • Tradeshows
    • Conferences
    • Museums
    • Exhibits
    • Airports
    • Hospitals
  • Audience Measurement & Analytics

    Audience Measurement & Analytics

    An informed decision is a profitable one

    Core Features


    LISNR gives you all the same system advantages of audible sound – You can intelligently target different areas with messaging and measure foot traffic in areas covered by a tone, without needing other services to make those distinctions. Turn up the volume to increase your coverage area or lower it to create smaller, more targeted zones.

    With unique tone generations, you can create as many tone identifiers as you need. These unique tones can be assigned to individual media assets.

    LISNR creates a fundamental building block for media transparency and accountability across a variety of platforms.

    Advantages

    Every LISNR Smart Tone carries a unique identifier with the ability to provide real time location/metadata data alongside dwell time across environments down to each device.

    LISNR delivers data sets that are relevant to you. Collect analytics that fit your market, product, and industry down to the device.

    LISNR can help scale in a reliable and easily repeatable way that can be easily integrated with any existing application or platform leveraging current hardware infrastructure.

    A LISNR Smart Tone can be played wherever there is existing audio or a speaker present. Add our tones to audio, media, and broadcasts to track assets across multiple environments, physical and digital.

    Implementation

    Boost media effectiveness with real-time data down to the device layer.

    LISNR Smart Tones provide data points that can be useful when attempting to understand your audience. Deploy tones throughout any space or media product then use LISNR’s online Portal to access or extract all end-user analytics. Analytics can include but not limited to number of unique tones heard, total number of tones heard and tones heard by platform. Tone data can be viewed over specified date ranges to measure explicit event analytics.

    INDUSTRIES

    • Venues
    • Digital Signage
    • Live & Recorded Broadcast
    • Radio
    • Streaming Media and more