Press

Transport Ticketing Global Awards shortlists LISNR for Ticketing Technology of the Year

Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

LISNR Smart Tone technology is consistently recognized as a next-generation, innovative communication solution that introduces something unique, effective and much-needed in today's world.

Recently, LISNR was shortlisted for the Ticketing Technology of the Year for the 2017 Transport Ticketing Global Awards. This annual event, taking place on January 24 and 25 in Old Billingsgate, London, is the world's biggest public transport gathering and features some of the industry's greatest influencers. It is an opportunity and celebration for advancements in smart ticketing, intelligent travel and connected cities. The Ticketing Technology of the Year category, in particular, seeks to honor a company that created an entirely new product promising to redefine ticketing as we know it – and that is exactly what LISNR has done with Smart Tones.

As the world's most advanced high-frequency, inaudible "data over audio" technology, Smart Tones have already made waves across multiple sectors. The first public debut of the Smart Tone Ticketing solution was at this year's TechStars FounderCon, which helped establish a frictionless check-in process at the event. Last year, Smart Tones were used for the Budweiser Made in America Music Festival, an annual two-day event put on by Roc Nation that generates a massive crowd and impressive lineup of artists.

How Smart Tone Ticketing works
Smart Tones offer instant device-to-device authentication and communication. They can be used on any device with microphone/speaker functionality without additional hardware or Wi-Fi, Bluetooth or data connectivity – making them the ideal technology to use at crowded events, such as sports games and concerts. The locally generated, bidirectional authentication enables more efficient event entry and check-in processes, secure transactions, relevant and targeting messaging and personalized experiences. Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

In addition, the Transport Ticketing Global Award, LISNR is also nominated for both the Move to Mobile and Product Innovation award at this year's Ticketing Technology Awards. Click here to vote!

If you want to learn more about how Smart Tones revolutionize smart ticketing, check out the video below:

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

LISNR Honored in 2 Mobile-App Categories at 2016 Webby Awards

We’re excited to announce that LISNR’s team has been named an honoree in two mobile-app categories at the 2016 Webby Awards!  We’re a 3rd time honoree.

The 20th annual awards that honor “the best of the Internet” were announced in late April and presented May 16. LISNR was among the honorees in the categories of Integrated Mobile Experience and Best Use of GPS or Location Technology.

LISNR’s data-over-audio technology — using audio that’s readable by devices but inaudible to humans — can deliver revolutionary connectivity, information and experiences to users without being burdened by the scaling issues that affect Wi-Fi and cellular signals and the distance limits faced with Bluetooth. For example, LISNR can send relevant, timely information such as access to video replays to every person in a sports stadium or offer schedule updates and concessions discounts for attendees at a music festival.

This isn’t LISNR’s first recognition from the Webbys — its app for the Budweiser Made In America music festival was an honoree last year, and its J. Cole “Born Sinner” Listening Session was honored in 2014.

We’re so proud of the team for its good work and growing recognition.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

Look Who’s on the Cover of Black Enterprise!

Look Who’s on the Cover of Black Enterprise!

Say hello to “The Next Big Name In Tech” — Black Enterprise magazine says it’s LISNR and our CEO and co-founder, Rodney Williams!

Williams graces the cover of the May 2016 issue of the magazine, and is featured in the corresponding article that profiles several entrepreneurs who are making use of cutting-edge technology.

The magazine cites proximity marketing — letting retailers deliver content, information and experiences direct to consumers’ devices wherever they are — as one of the promising applications for LISNR’s data-over-audio technology. Williams notes that a major update is on the way that is likely to significantly expand the protocol’s capabilities to areas including contactless payments and other transactions, security, and transportation by helping “devices connect in the world’s most complicated environments.”

The article also cites the successful demonstration of LISNR’s device-to-device connectivity at the Mobile World Congress in Barcelona, and Williams’ hope to have LISNR become an alternative to Bluetooth and other short-range connectivity protocols.

Grab your copy at the newsstand!

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a new communication protocol that sends data over audio using inaudible sound waves called SmartTones™.  These customizable packets of data can enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device.  We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (second Screen), and NFC/RFID (authentication). Contact us to learn more.

LISNR Named Finalist in Fast Company’s 2015 Innovation by Design Awards

Innovation By Design

For the last four years, Fast Company’s Innovation by Design Awards has honored designers and businesses working together to solve the problems of today and tomorrow. This year’s competition was the biggest yet, with more than 1,500 projects entered from around the world. Categories included Smart Homes, Social Good, 3-D Printing, Fashion and more.

A panel of established designers and design-minded executives judged the entries on functionality, originality, beauty, sustainability, depth of user insight, cultural impact, and business impact. As Fast Company points out, winners and finalists each “represent what’s best about design today: ‘Big ideas, meticulously thought out details, and a clear viewpoint about how we live now—and how it could be better’.”

I’m so excited to announce LISNR was named a Mobile Apps finalist — one of only 14 companies recognized in this category. And competition was extremely tough; other finalists include industry giants like Google and Instagram.

A Novel Technology

Fast Company called LISNR “a novel technology that can push anything – a song, a video, a shopping link, or an ad – to any smartphone, using soundwaves undetectable to the human ear.”

Unlike other wireless data communications, LISNR’s SmartTones deliver data over inaudible sound waves to mobile apps. Because these audio tones are delivered through existing speaker infrastructure, no new hardware or other costly implementations are needed in order for retailers, sports teams or live event venues to engage with consumers.

And with more speakers on the planet than people, this means any audio speaker can be turned into a beacon capable of sending video, data and messages – creating a whole new network capable of creating mobile engagement with audiences.

Right Place, Right Time Messaging

Today, the average person now spends more time on their phone and laptop than sleeping. Finding new ways to communicate and interact through mobile devices presents the next frontier in engagement.

In keeping with the Innovation by Design Awards vision, LISNR’s technology exemplifies how great design creates great experiences. As Fast Company notes, “Instead of having to ask users to download another app, apps that use LISNR technology can automatically download content associated with a specific place, such as a sports stadium or even a TV show.”

With sound’s ability to go where other technologies can’t – through walls and even across entire fields or stadiums – branded apps powered by LISNR technology deliver right time, right place messaging through mobile devices. For example:

Getting recognized with this prestigious award is a tremendous honor and gives the entire LISNR team something to cheer about. But more importantly, we’re most passionate about continuing to design mobile technology that creates meaningful – and delightful – engagement opportunities.

To keep up with other news and other data over sound applications, follow @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Budweiser and LISNR are Honored with a Webby!

Exciting announcement for LISNR! Appearing right after this paragraph! Can you even wait? The suspense is building. The anticipation mounting. Here we go…

webby

Last week we were selected as a Webby Awards Official Honoree for our mobile work with the 2014 Budweiser Made In America Music Festival! While nothing we do is for the accolades or notoriety (such is the lot of a B2B company…), it felt really good to be recognized. And this isn’t our first tango with the Awards, having received a similar honor last year for J. Cole’s “Listening Session”, executed in partnership with Roc Nation.

Interested in learning more about the project? That puts you in the same company as the Webbys. Read on.

Problem

  • Budweiser needed a mobile experience to accompany the 2014 Budweiser Made in America Festival in Philadelphia and Los Angeles.
  • This mobile application needed engage with festival attendees on-site and in real time, bringing a heightened relevancy to the application as a digital tool for to brand and consumer engagement. The execution needed to increase brand impressions, mine unique physical and digital data points, engage attendees, and be the complete informational and experiential companion to on-site visitors.
  • Current technologies are very good at tracking consumer activity and behaviors on the digital web and making smart brand and advertising decisions based on correlating assumptions on intent and purpose. Every second of a consumer’s web history is recorded, analyzed, understood and acted upon. But innovators are still looking for ways to find consumers offline, in their real lives. A laundry list of technologies exist to make mobile devices contextually smart, but they are falling short, leaving large data holes related to where, when, and what consumers are doing in live and digital environments.

Solution

  • LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. It is a digital sound file that turns any speaker or piece of media into a beacon, working seamlessly across physical and digital spaces more effectively than all current solutions in the marketplace, most notably Bluetooth and traditional ACR.
  • LISNR is the solution to solving those gaps, providing a more reliable, scalable, universal technology to deploy across all hardware considerations, and environment considerations, based on LISNR’s unique and proprietary manipulation of sound waves. LISNR technology collects data points that can be used to measure a call to action, the success of a supporting mobile initiative, and presence/proximity insights where none had previously existed

Goals

  • Communicate customized messaging based on attendee’s exact location
  • Reach attendees with relevant content at relevant moments
  • Encourage/Track attendees around target locations
  • Increase app relevancy and engagement

Tactics

  • Broadcast LISNR ultrasonic Smart Tones throughout target festival areas, using on-site speakers and sound systems, delivering:
    • Content
    • Experiences
    • Call to Actions
    • Exclusives

…When app users come within range of a LISNR Tone.

*Another tactic: drive 6 hours from LISNR headquarters in Cincinnati to Anheuser-Busch in St. Louis to meet and strategize with the Made in America team face-to-face. That’s called “client service”.  Thank you for the BBQ, St. Lou!

Outcomes

  • 90% increase in 2015 application downloads (iOS/Android)
  • 35% increase in social activity via 2015 application
  • 20% increase in social account integrations, compared to industry standard
  • 70% push notification penetration, 500K – 750K notifications sent daily
  • 90% click through rate for LISNR triggered content
  • 11.5M brand impressions, 75% attributed to LISNR

This award could not have been possible without the effort, enthusiasm, and cooperation of our partners: Translation, Roc Nation, and above all Budweiser, who saw an opportunity for their brand to reach consumers in a more meaningful, delightful way.

Want to talk further about this or other use cases for LISNR? Reach out to me at jillian@lisnr.com.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.