Posts on Feb 2017

Transport Ticketing Global Awards shortlists LISNR for Ticketing Technology of the Year

Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

LISNR Smart Tone technology is consistently recognized as a next-generation, innovative communication solution that introduces something unique, effective and much-needed in today's world.

Recently, LISNR was shortlisted for the Ticketing Technology of the Year for the 2017 Transport Ticketing Global Awards. This annual event, taking place on January 24 and 25 in Old Billingsgate, London, is the world's biggest public transport gathering and features some of the industry's greatest influencers. It is an opportunity and celebration for advancements in smart ticketing, intelligent travel and connected cities. The Ticketing Technology of the Year category, in particular, seeks to honor a company that created an entirely new product promising to redefine ticketing as we know it – and that is exactly what LISNR has done with Smart Tones.

As the world's most advanced high-frequency, inaudible "data over audio" technology, Smart Tones have already made waves across multiple sectors. The first public debut of the Smart Tone Ticketing solution was at this year's TechStars FounderCon, which helped establish a frictionless check-in process at the event. Last year, Smart Tones were used for the Budweiser Made in America Music Festival, an annual two-day event put on by Roc Nation that generates a massive crowd and impressive lineup of artists.

How Smart Tone Ticketing works
Smart Tones offer instant device-to-device authentication and communication. They can be used on any device with microphone/speaker functionality without additional hardware or Wi-Fi, Bluetooth or data connectivity – making them the ideal technology to use at crowded events, such as sports games and concerts. The locally generated, bidirectional authentication enables more efficient event entry and check-in processes, secure transactions, relevant and targeting messaging and personalized experiences. Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

In addition, the Transport Ticketing Global Award, LISNR is also nominated for both the Move to Mobile and Product Innovation award at this year's Ticketing Technology Awards. Click here to vote!

If you want to learn more about how Smart Tones revolutionize smart ticketing, check out the video below:

The successful launch of Smart Tone Ticketing

Smart Tone Ticketing was used to establish a fast, secure and efficient offline authentication process.

As the world's most advanced ultrasonic inaudible technology, LISNR Smart Tones present a new, more efficient and cost-effective way of connecting mobile applications and devices. The most notable use of the revolutionary technology, Smart Tone Ticketing, was recently demonstrated at the 2016 TechStars FounderCon in Cincinnati.

An annual event that brings together thousands of tech leaders and guests, TechStars FounderCon was a perfect place for LISNR, in partnership with Splash marketing platform, to pressure test its Smart Tone Ticketing system. In the past, QR codes were used, making 2016 the first time the event would feature a new innovative system for mobile ticketing, as well as the first time LISNR would publicly demonstrate its Smart Tone Ticketing solution.

Attendees signed up for a ticket on a Splash site, then received a Smart Tone ticket via email. Once there, the guests' device emitted a Smart Tone with uniquely identifying data packets, which the venue's custom-built app locally received, decoded and authenticated. One-hundred percent of the Smart Tones played were authenticated, some in as quickly in 0.6 seconds – and all without the need for any Wi-Fi, Bluetooth or data connectivity.

Benefits of Smart Tone Ticketing
Mobile-based authentication can be difficult, with QR codes, NFC and a lot of the other existing technologies being expensive and inconvenient. Most require users to purchase and install additional hardware. Then there are also performance and operational issues, such as quick battery usage, lengthy installation processes and limited network range connectivity.

This is why the launch of Smart Tone Ticketing is so exciting, not just for LISNR, but for the opportunities and applications it provides organizations and users across the globe with. In addition to establishing a fast, secure and frictionless check-in process, below are some of the additional advantages of using Smart Tone Ticketing:

  • Low cost: Similar to other types of mobile ticketing solutions, Smart Tones eliminate the need to print paper tickets. However, what really sets Smart Tones aside is that they can be played and received from nearly any device speaker, so no additional hardware, maintenance or upgrades are needed. 
  • Offline authentication: With Smart Tones, encoding and decoding happens locally – no traditional connectivity or device pairing needed. And because LISNR is a closed communication protocol capable of wrapping standard encryption standards of other protocols, it results in the most secure mobile ticketing authentication possible.
  • Personalized experiences: Every Tone has its own unique identifier, allowing businesses to reach and target audiences efficiently and deliver guests with relevant messaging. Push notifications are sent directly to the attendee based on time synchronization or proximity. This real-time solution provides engaging augments to the moments that matter most during live events. 

To learn more about the world's first and most advanced ultrasonic audio solution, check out this video below: