Posts on Nov 2016

Smart Tones causing massive transformation in automobile technology

Technological advancements in the auto industry are paving the way for a new type of transportation experience.

The way cars are designed and built is redefining the passenger experience. Already, we've entered an era of self-driving, autonomous vehicles. The auto industry, like most others today, is undergoing major changes, with technological advancements and groundbreaking software paving the way for a new type of transportation experience. The main objective for many businesses is to make everything as convenient as possible for the consumer – which means making everything more connected. 

According to Wired, within the next few years, there will be approximately 50 billion Internet-of-Things devices installed across the globe, with a significant portion going to our cars. And considering Americans spend about 280 hours per year in their cars, on average, it's no wonder there is such a demand for the experiences in them to be more connected and personalized. In fact, research conducted by McKinsey and Company revealed that more than 25 percent of consumers find connectivity to be more important than other features, even fuel efficiency and engine power.

Over the past few years, our digital devices have become extensions of ourselves, allowing us to stay connected even while on the go. Although most buyers want, or even expect, their vehicles to have remote connectivity, they aren't without their reservations. For example, McKinsey explained that while Wi-Fi and Bluetooth-enabled functionality allows for data sharing between a person's mobile devices and their automobiles, there is growing concern about the privacy and security implications this integration can present. 

"Technological advancements in the auto industry are paving the way for a new type of transportation experience."

Driving toward innovation
Automakers have already made strides in increasing the efficiency of the internal operations and processes within a vehicle. But the latest advancements in communication solutions are reshaping the way car passengers conduct activities both in and outside the car. Imagine never having to carry keys with you or pull out a credit card when going through a drive-thru. 

This type of simple, seamless and convenient experience is possible with Smart Tone technology. Using high frequency, inaudible "data over audio" sound waves, LISNR has created software that steers the vision of vehicles to a new level of innovation. From automobiles to entire fleets, this connected mobility makes sense for all transportation types. For individuals, it means a more enjoyable ride and for businesses, it means a more efficient and productive one.

Contrary to popular assumption, the connected car doesn't require Bluetooth or Wi-Fi. All Smart Tones need to facilitate automobile connectivity is a smart device, microphone and speaker. As such, it can help ease security concerns among consumers. With multi-factor authentication, the Smart Tones technology adds an extra layer of protection to devices and the transactions that occur between them. And because it uses existing speakers and microphones and doesn't require any additional hardware, it is also more cost-effective compared to other technologies. Additional benefits include:

  • Automatic personalization: Smart Tones play personalized tones and carry personalized data between digital devices and vehicles – meaning the car can immediately adjust to the preferred settings of the driver. Plus, the entire authentication process takes a matter of seconds. 
  • Keyless entry: With Smart Tone software, simply having your device on you can unlock the car. Fleet management companies, rental car businesses and ride-sharing agencies can track the location of vehicles in real time. 
  • Contactless payments: LISNR Smart Tone technology offers CarPay features that make it so drivers don't even have to reach for their credit card when they stop at a gas station, toll booth or drive-thru.

Smart Tone technology demonstrates the type of innovations already available today that can fuel companies forward in making the transportation experience more engaging, efficient and convenient for drivers – and it offers a glimpse into what we can expect the future of automobile connectivity to look like. 

How Smart Tones can revolutionize the concert experience

As technology continues to evolve, it is presenting new opportunities for enhancing and redefining the music festival experience.

Every year over Labor Day weekend, fans flock to the Budweiser Made in America music festival, a two-day event put on by Roc Nation – the entertainment company founded by Jay Z. As usual, this year's impressive lineup of artists, including Rihanna, Coldplay and 2 Chainz, generated a lot of excitement and a huge turnout.

But, with crowds can come chaos. Like most large-scale events, music festivals are often plagued with long lines, whether for ticketing, restrooms or getting something to drink. Then there's the confusion around where to go, keeping up with changes in set times and locations and trying to get cell service in a sea of other concertgoers trying to do the same. The good news is that, as technology continues to evolve, it's presenting new and exciting opportunities for reshaping the music festival experience – not just for the fans, but for sponsors and concert-organizers as well.

For the past four years, Budweiser, the title sponsor of this event, has leveraged LISNR's Smart Tones software in its dedicated festival application. Using embedded technology and inaudible sound waves, the app enables guests' mobile devices to "hear" tones, transmit data instantly and receive highly relevant notifications and smart messaging content.

What does this mean?

  • For businesses: the ability to achieve more passive brand engagement.
  • For fans: getting the exact information they need, right when they need it.
  • For everyone: a more connected and enjoyable music festival experience.
Smart Tones are a way to reduce friction and challenges often associated with large crowds.
Smart Tones are a way to reduce the friction and challenges often associated with large crowds.

Transforming ticketing and point of sale
Tickets are very important for festivals, but they can also be a bit of a black hole – which is why the rise of digital ticketing has been so important. On top of cutting down on lines and eliminating the hassle of wristbands, there are many benefits to using e-tickets – not just at concerts, but any type of event. Digital ticketing eliminates the cost of printing paper ones – which customers are more likely to lose or damage – and reduces fraudulent and reselling activity. Additionally, it gives vendors a more efficient way to actually know who is coming in and out of the venue. These enhanced data profiles of guests enable more relevant targeting. 

Although e-ticketing technology is a step in the right direction, many of the options available today (bar codes, QR codes and NFC) have their disadvantages. For example, they can quickly drain the batteries on mobile phones, require installation times and additional hardware, and only work with compatible phones.

Evolution of e-ticketing
This need for quick access, instant connectivity and seamless convenience has given rise to LISNR's Smart Tone Ticketing.

"Smart Tones transform live events into meaningful experiences."

"Our vision for ticketing is a marriage between the contact list world and the mandate that we have from companies, which is make connections as simple and easy as possible," explained LISNR Director of Customer Success Jillian Zatta.

Using ultrasonic, inaudible data over audio communication technology, these high-frequency Smart Tones act as connecters between mobile apps and digital devices. They elevate what is possible for in-venue engagement because they eliminate many of the issues commonly associated with popular technologies today, such as poor connectivity and limited coverage range. They don't require any particular hardware, nor do they need Bluetooth, Wi-Fi or data. The only thing a device needs for the Smart Tone technology is a speaker and microphone. 

Like it did for so many guests and vendors at the Budweiser Made in America music festival, Smart Tones have the ability to turn a live event into a meaningful and memorable experience.