Posts on Feb 2016

The Biggest Sounds at The GRAMMYs Were the Ones You Couldn’t Hear

grammys

During the 58th annual GRAMMY Awards, music’s biggest night brought together amazing sounds from Kendrick Lamar, Lady Gaga, Adele and many more.

There were also some pretty amazing sounds you couldn’t hear.

AEG, in partnership with LISNR, amped up their Grammys VIP experience with inaudible tones to deliver real-time notifications and proximity based messages to attendees of the world famous awards show. Here’s how it worked.

Amplifying the VIP Experience

Each year, before, during and after the GRAMMYs telecast, AEG hosts exclusive parties for industry VIPs and celebrities. Taking place at multiple locations throughout the Staples Center and the JW Marriott Los Angeles, hundreds of guests come together to mix, mingle and celebrate.

It was critical for AEG to deliver a red-carpet experience for partygoers – keeping them up-to-date with everything from welcome messages from LL Cool J, the latest Grammys buzz, timely reminders to leave for the telecast to instructions on how to access VIP areas.

This year, AEG worked with LISNR to incorporate sound-based technology in the AEG Grammys VIP app. Rather than rely on spotty Wi-Fi or beacons, LISNR’s SmartTones® deliver data over inaudible audio frequencies. Because SmartTones are detected by mobile devices through any speaker, any challenges typically associated with Wi-Fi are eliminated.

No matter where partygoers went throughout the venue, LISNR’s embedded technology created a seamless VIP experience. Through the AEG VIP app, guests’ mobile devices recieved fun and relevant proximity-based notifications.

Rockin’ The GRAMMYs

The white glove treatment for AEG’s party began as soon as guests arrived:

  • Upon entering the JW Marriott, guests received a welcome message. Based on where guests entered the hotel, each message was personalized to direct them where to go next.
  • Real-time red carpet updates were shared so attendees didn’t miss any buzz.
  • When it was time for the telecast, attendees were notified to head over to the Staples Center, where the show was hosted.
  • As guests were entering the Staples Center, they were delivered an in-app video welcome message from none other than LL Cool J.
  • Guests heard about special prizes to win by scanning their VIP wristband at special portals throughout the party.
  • Special notifications reminded guests to find party photographers to have their picture snapped.
  • As the time for the telecast drew near, guests were notified it was time to make their way to their seats.
  • When guests departed the Grammys, they received a personalized thanks for coming message. Notifications were tailored based on what stations they had and hadn’t visited during the party.
  • As the telecast wrapped, guests were reminded to join the post-party festivities.

The music wasn’t the only star of the night. Thanks to sounds you couldn’t hear, AEG created a high-touch and personalized VIPs experience worthy of music’s biggest night.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

5 Handy Tools for Minimum Viable Product Development

5 Handy Tools for Minimum Viable Product Development

Zappos.com produces in excess of $2 billion in revenues annually (and is now a wholly owned subsidiary of Amazon). It’s well known for its diverse shoes and clothing collection and customer-first culture, but many people don’t realize that in the very early days, employees bought shoes at local stores to fulfill customers’ orders.

And I bet you’re wondering: What does this story have to do with LISNR?

Everything, in fact.

Like Zappos, LISNR uses the concept of a minimum viable product to continually create products and solutions that customers adore. LISNR technology is also designed to be as straightforward and flexible as possible, enabling others to use LISNR for MVP development of their own.

Popularized by Eric Ries, MVP is based on the concept of developing the most basic version of a product and getting it into a small group of users’ hands fast. Then, companies use customer feedback to build products based on how they’re actually using the product instead of making assumptions.

At LISNR, this way of thinking is a way of life. We’re constantly improving on our work and collaborating with our clients to come up with and implement fresh ways to apply our technology.

Looking to step up your own collaboration game? Here are my five favorite tools for gathering customer insight in MVP development.

Customer Interviews

Customer interviews can be a goldmine of information. LISNR frequently uses unscripted interviews to gather information from users about how they’re using our technology or what other features they need. Sometimes we’ll create a list of potential features and ask customers what they think about them. Or, we ask how they would rank different feature sets.

As we listen to multiple customers, certain trends rise to the top. We then use that information to guide future builds. This means that LISNR is always in touch with market trends, and can anticipate client needs that they might not even be aware of themselves.

A/B Testing

A/B testing (also called split testing) is when a portion of customers see product version A, while the rest see product version B. The goal is to compare responses and get feedback about which idea customers preferred.

A/B testing is especially helpful to gauge users’ reactions to design changes. This kind of testing eliminates any guesswork when it comes to product improvements. LISNR’s portal makes it easy to generate different Smart Tones that trigger different device reactions. Spacing those different reactions across a crowd or event gives LISNR’s customers the ability to track user engagement for each approach.

Demo Video

As Dropbox was initially launching, they believed most people didn’t know they had a problem synchronizing files. But they realized that once someone experienced their solution, they’d never be able to imagine how they lived without it.

But getting files to seamlessly sync across a variety of platforms comes with deep technical integration that would be hard to prototype. Rather than going through a long, drawn-out development process, the CEO created a humorous and informative demo video to seed the idea.

The video became Dropbox’s MVP. Overnight, Dropbox’s waiting list went from 5,000 to 75,000 people!

Landing Pages

Landing pages are a great opportunity to explain your product’s features and have visitors sign up for a trial or more information. But they’re also a great MVP tool to gauge interest in features.

For example, we’ve used several landing pages for our different use cases. We review each page’s analytics to determine exactly what visitors clicked on, or where they spent the most time.  That information is then used to prioritize future improvements and plan development cycles.

Crowdfunding

Popularized by sites like Kickstarter and Indiegogo, crowdfunding is the newest platform for running MVP tests. Companies release an initial version on a crowdfunding site. Early investors or adopters provide feedback, which is incorporated into the next phase of product development. Although LISNR has never directly leveraged crowdfunding, we recognize its power for straight-to-consumer products.

Besides providing valuable potential feedback, this strategy also provides fundraising opportunities. Pebble is one of the most well-known (and record-breaking) MVP crowdfunding examples.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Podcast: LISNR’s Rodney Williams Talks with “From Founder to CEO”

Podcast: LISNR’s Rodney Williams Talks with “From Founder to CEO”

Todd Uterstaedt, host of the From Founder to CEO podcasts, recently welcomed LISNR’s CEO and founder, Rodney Williams, to his studio.

Rodney shared how LISNR’s technology was changing how we communicate, as well as his “secret sauce” as a leader and what other CEOs can learn from his journey so far.

Check out these highlights from the interview.

Favorite Leadership Quote That’s Guiding Your Mindset (2:44)

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

–Maya Angelou

What’s LISNR’s Powerful Promise of Value? (4:24)

“Today, when you’re transmitting data from one device to another, you have limited resources. But they all require a Bluetooth chip or a WiFi enabler—and these can be expensive components. Imagine if you can transmit data between one device to another by just using sound. That’s where we’re headed. Our goal is be right next to the Bluetooth button. We want to make LISNR technology a standard to connect devices.”

How Did You Come Up with the Idea of Using the Audio Spectrum to Connect Devices? (6:29)

“I started taking on the challenge of how we were going to market to consumers in 5 years. Everything was going to be customized, tailored to the consumer. And maybe one day the world would react to consumer versus the consumer reacting to the world. … To make that possible, you have to start with creating connectors that live everywhere where there is a piece of advertising. I kept getting stuck on sound. Sound has the potential to be in every commercial, every TV show, every retailer. Everywhere we need the world to respond, a piece of sound is present.”

What’s Your Secret Sauce as a Leader? (11:04)

“I know the vision. I know where we’re going. I know the ultimate goal. … It’s very hard to hire someone to lead a vision. It happens, but it’s very hard to do so. I try to focus being great at the things I’m good at, and then I try to inspire and hire other leaders to be exceptional at the things I’m bad at.”

What’s Your Favorite CEO Question that Gets Powerful Results from Your Growing Team? (23:15)

“Do you want to be a start-up, or do you want to be the world’s most innovative company?”

What’s Exciting You Right Now in 2016? (25:20)

“I’m starting to see if I was building a puzzle, prior to this I always had a lot of missing pieces, and couldn’t always see the vision. The vision was just in my head. But the puzzle is starting to look more like what’s in my head, and I’m really liking the ability to look at the puzzle.”

Listen to Rocking the Techcomm World with Profitable Sounds You Can’t Hear in its entirety or download the podcast.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Mobile World Congress Liveblog

Intel Booth

Welcome to LISNR’s liveblog for MWC 2016!

Mobile World Congress runs Feb 22 through Feb 25, and we’ll be talking about the coolest announcements, tech, and presentations here every day.  Updates will come from Dori Gurwitz, LISNR’s VP of Business of Development, who is at the show in person.  Check back here starting on Feb 22 to get the inside scoop!

LISNR will be at the conference in Intel’s booth with a world exclusive hands-on experience.  This will be the first time developers have complete access to LISNR’s portal at a trade show, and there are no limits to what they’ll be able to create right there on the show floor!

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

LISNR Chosen as Finalist for SXSW Music & Audio Innovation Award

We have big news! Last week, SXSW named LISNR as a finalist for the SXSW Music & Audio Innovation Award.

The award honors innovation that changes and improves the way people enjoy music. LISNR was nominated specifically for our work with the Budweiser Made in America Music Festival. (Read more about the project or watch our short video below.)

The Made in America Festival app, powered by LISNR, provided real-time information, proximity-based marketing messages and context-driven promotional offers to fans despite the limited connectivity that is common at large festivals.

LISNR was launched at SXSW, and the music industry has always been part of our lifeblood. We’re thrilled to be a finalist for the award, and we have high hopes of taking it home come March.

The idea for LISNR was forged on StartupBus 2012, a pitch competition where entrepreneurs develop a business idea on the drive to SXSW and pitch it upon arrival. Since then, LISNR has grown exponentially, winning a Cannes Lion for Mobile Innovation, being named to the CNBC Disruptor 50, and raising $10 million in Series B funding led by Intel Capital. We’re proud to work with clients like AEG, Visa, and Budweiser.

LISNR is the world’s first and only data-over-audio solution. It creates high frequency, inaudible Smart Tones that can be played by any speaker and picked up by any microphone. This effectively turns any speaker — be it a stadium PA system or the TV in your living room — into a beacon that can trigger second-screen experiences on any device. Unlike Bluetooth, iBeacons, or NFC, LISNR is not dependent on hardware or connectivity, meaning that wherever sound can be played, connections can be made.

The awards ceremony will be held March 15. Other finalists for the award include DELQA, Pulse Solo, Trackd, and the Here Active Listening System. We’re excited to join them in Austin next month.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.