Posts on Oct 2015

LISNR Making Waves in Cisco’s Entrepreneurs in Residence Program

Cisco EIR

Cisco Entrepreneurs in Residence (Cisco EIR) is a unique 6-month startup program that supports entrepreneurs working on the next big ideas in the Internet of Everything (IoE), Smart Cities, Big Data/analytics and other transformational opportunities strategic to Cisco.

I’m pumped to share LISNR has been selected into this elite program – joining the ranks of more than two dozen companies hand-picked by Cisco to develop ground-breaking innovations.

LISNR had to undergo a rigorous multi-phase selection process, which included evaluating the viability of our business plan, the merits and competitive differentiation of our technology, the strength of our teams and overall alignment with Cisco’s strategic focus. The process culminated with LISNR CEO Rodney Williams presenting to a panel of Cisco executives and technology experts.

Disruptive Technology

Cisco EIR was founded to “build relationships with early-stage innovators who are about to reshape our industry’s future through truly disruptive technologies.”

With the ability to send data over audio, LISNR’s SmartTones are redefining “right place, right time” messaging.

Unlike other wireless data communications, LISNR’s SmartTones deliver data over inaudible sound waves to mobile apps. Because these audio tones are delivered through existing speaker infrastructure, no new hardware or other costly implementations are needed to turn any audio speaker into a beacon capable of sending video, data and messages.

This means all infrastructures outfitted with speaker or microphone equipment – stadiums, indoor or outdoor venues, and even TVs – can transmit SmartTones, creating opportunities for live events, sports venues and broadcasters to create new engagement opportunities with fans.

Next Steps for LISNR

Over the next six months, LISNR will participate in multiple Cisco EIR  events and have the opportunity to work with Cisco product and engineer teams. Additionally, LISNR will be paired with a Cisco executive who will serve as a mentor/advocate, helping drive market validation and assisting LISNR in getting traction for this new technology.

“LISNR has gained momentum in the entertainment space through working with professional sports teams, brands and retailers and major music festivals,” says LISNR CEO Rodney Williams. “Now we’re looking at wider opportunities. Our collaboration with Cisco helps us continue on the path toward having a dominant presence across industries. LISNR will be the world’s leading communication protocol, connecting devices and overcoming communication challenges between devices everywhere.”

Cisco EIR has incubated 17 companies to date. We are thrilled to join this group. The program represents everything we believe is possible with a strong entrepreneurial spirit and ground-breaking innovation.

To keep up with other news and other data over sound applications, follow @LISNR.

LISNR is the creator of SmartTones, a new technology that sends data over audio. LISNR uses an inaudible digital sound file to turn any device into a beacon. LISNR gives brands and content creators a platform that delivers second-screen experiences and proximity-based messaging. Clients include Budweiser, Roc Nation, Shakira and Sony. For more information, visit www.lisnr.com.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Cisco Entrepreneurs in Residence: Spotlight on Simularity

Cisco-simularity

Recently, we learned LISNR was selected to the Cisco Entrepreneurs in Residence (Cisco EIR) program. This is a unique 6-month startup initiative supporting entrepreneurs working on the next big ideas in the Internet of Everything (IoE) and other transformational opportunities strategic to Cisco.

5 companies joined this latest round, selected specifically by Cisco to develop ground-breaking innovations.

LISNR was selected because our disruptive approach in sending data over inaudible sound waves redefines “right place, right time” messaging. Unlike other wireless data communications, LISNR’s SmartTones are delivered through existing speaker infrastructure. No new hardware or other costly implementations are needed to turn any audio speaker into a beacon capable of sending video, data and messages.

Through the Cisco program, I met the team behind Simularity, an artificial intelligence startup. I sat down with Peter Koning, vice president of sales, to learn how they’re using artificial intelligence that learns over time to become a cost-effective predictive analytics solution.

How did the idea for Simularity originate?

Peter Koning: Simularity’s co-founders, CEO Liz Derr and CTO Ray Richardson, have deep experience as technology executives and programmers. After building a recommendation engine for Alibris, a leading ecommerce site, they realized the more relevant information you have, the better predictions you can make. These analytics and intelligence became the heart of Simularity.

What are some of the most interesting applications?

PK: Simularity works by looking at large volumes of data and learning what’s normal. The more data it observes, the smarter it gets.It also learns to detect what isn’t normal, and it can predict when something might happen – like a system failure.

Especially in the IoT space, the applications are limitless. Let’s say you’re an industrial company with many facilities filled with expensive equipment. With sensors placed on every piece of equipment, our software analyzes thousands of data readings per minute in real-time to learn what’s normal.

That data can then be used to identify maintenance for the equipment before it’s needed. So instead of scheduling maintenance every two months, the data recognizes the pattern of a pump before it actually fails. The data tells you to make repairs before it’s necessary – helping avoid post-failure clean-up, which usually costs significantly more time, money and resources.

Why is this concept so disruptive for “big data”?

PK: Usually, data scientists apply statistical modeling to make sense of big data. But that entire process is time consuming and expensive, and data scientists are in short supply. Simularity shortcuts the whole process so organizations can quickly deploy a more cost-effective solution – which by the way, also learns over time.

Plus, our software is more dynamic and flexible. So if you want to add in other data, you can. In the current model, you’d have to start from scratch – an expensive and time-consuming process.

What’s does being selected to Cisco EIR mean for Simularity?

PK: Joining the Cisco EIR program provides validation that what we created can bring value to the world. For example, we just won first place at the Meeting of the Minds. We proposed a mobile sensor and analysis system that attaches to vehicles to help cities get a better handle on air quality.

We’re also raising a seed round of investments. And collaborating with Cisco EIR in the IoT space will allow us to engage with new partners and customers.

Stay up-to-date with developments in the IoT space by following @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

LISNR Named Finalist in Fast Company’s 2015 Innovation by Design Awards

Innovation By Design

For the last four years, Fast Company’s Innovation by Design Awards has honored designers and businesses working together to solve the problems of today and tomorrow. This year’s competition was the biggest yet, with more than 1,500 projects entered from around the world. Categories included Smart Homes, Social Good, 3-D Printing, Fashion and more.

A panel of established designers and design-minded executives judged the entries on functionality, originality, beauty, sustainability, depth of user insight, cultural impact, and business impact. As Fast Company points out, winners and finalists each “represent what’s best about design today: ‘Big ideas, meticulously thought out details, and a clear viewpoint about how we live now—and how it could be better’.”

I’m so excited to announce LISNR was named a Mobile Apps finalist — one of only 14 companies recognized in this category. And competition was extremely tough; other finalists include industry giants like Google and Instagram.

A Novel Technology

Fast Company called LISNR “a novel technology that can push anything – a song, a video, a shopping link, or an ad – to any smartphone, using soundwaves undetectable to the human ear.”

Unlike other wireless data communications, LISNR’s SmartTones deliver data over inaudible sound waves to mobile apps. Because these audio tones are delivered through existing speaker infrastructure, no new hardware or other costly implementations are needed in order for retailers, sports teams or live event venues to engage with consumers.

And with more speakers on the planet than people, this means any audio speaker can be turned into a beacon capable of sending video, data and messages – creating a whole new network capable of creating mobile engagement with audiences.

Right Place, Right Time Messaging

Today, the average person now spends more time on their phone and laptop than sleeping. Finding new ways to communicate and interact through mobile devices presents the next frontier in engagement.

In keeping with the Innovation by Design Awards vision, LISNR’s technology exemplifies how great design creates great experiences. As Fast Company notes, “Instead of having to ask users to download another app, apps that use LISNR technology can automatically download content associated with a specific place, such as a sports stadium or even a TV show.”

With sound’s ability to go where other technologies can’t – through walls and even across entire fields or stadiums – branded apps powered by LISNR technology deliver right time, right place messaging through mobile devices. For example:

Getting recognized with this prestigious award is a tremendous honor and gives the entire LISNR team something to cheer about. But more importantly, we’re most passionate about continuing to design mobile technology that creates meaningful – and delightful – engagement opportunities.

To keep up with other news and other data over sound applications, follow @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.